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Sandra Lee to Whip Up Semi-Homemade Magazine

For Semi-Homemade star Sandra Lee, remembering to "keep it simple and always keep it semi-homemade" has really paid off.

The queen of kitchen shortcuts has just snagged a deal for her own magazine. The glossy will be published by Hoffman Media, the company that publishes Paula Deen's eponymous Cooking With Paula Deen, and will feature recipes, entertaining tips, and home decor advice (coordinating tablescapes, anyone?). The periodical will hit newsstands beginning next February/March and will come out six times a year. A one-year subscription will cost $19.98. The circulation is predicted to be 280,000 copies.

Just earlier this month, we learned that Food Network would be launching a magazine of its own beginning Oct. 14, and now Sandra Lee will be entering the mag market as well. Do you think the Food Network is overexposing its celebrity chefs? With the struggles that the print media industry is facing right now, it seems like a riskier time than ever to start a magazine from scratch. Do you think it has a good chance at succeeding?


momwithnotime momwithnotime 9 years
Sandra is great. She cooks and lives in the real world where every busy mom (and dad!) needs to take shortcuts to get a yummy and nutritious meal on the table. Everybody buys pre-washed lettuce and shredded cheese but Sandra takes it to another level with LOTS of ideas on shortcuts. Her crafts and decorating ideas are accesible and don't require tons of expensive hard-to-find equipment or a kit to make. On her show, she comes across as a big sister with lots of great advice communicated in a clear, upbeat way. Read her biography Made From Scratch, if you're curious about her. Sandra lee overcame some amazing challenges as a child and learnt along the way how to be an independent, an entrepreneur and survivor. There are a lot of wonderful family photos too. If you're wondering if she is really that naturally pretty, she looks the same as she did when she was 15! Way to go Sandra.
linds1019 linds1019 9 years
I like her. Don't know about the magazine idea, but I like her.
itsme3683 itsme3683 9 years
I like her! I mean I get why people wouldn't, and I think the tablescapes part of the show is annoying, and she IS a little annoying personality-wise, but I like how she uses shortcuts. I'm not going to pretend like I'm going to make everything from scratch all the time... there's just no way. Way to go, Leilanic1, I think we're the only Sandra fans!
allinavhcnerf allinavhcnerf 9 years
i forgot, she needs a super push up bra!
allinavhcnerf allinavhcnerf 9 years
she is so annoying!
GlowingMoon GlowingMoon 9 years
I don't think I've tried any of her recipes either. They weren't for me. Also, on-camera, I find her hard to look at. She's had a lot of cosmetic work done, hasn't she? She looks odd and unnatural. That's just me.
christie1 christie1 9 years
It's easy to do real homemade stuff, without buying all that packaged crap Ms. Lee likes to use. And cheaper too!
TheMissus TheMissus 9 years
Ugh! She is not a creative person at all.
CaterpillarGirl CaterpillarGirl 9 years
I am scared of whomever is going to buy her magazine.
Leilanic1 Leilanic1 9 years
I like her. I have made several recipes and they were pretty good. She doesn't claim to be a chef at all though she did go to Le Cordon Bleu. Her main cooking style is helping busy working women put together meals with ingredients they already have to save time. I cook both in the traditional style from scratch but appreciate anything that will help me to throw together meals quickly. I don't get home from work until 5:30 then I go to the gym and usually don't get home until 7:30. And still need to cook a healthy delicious meal. I usually use Everyday Food, Cooking light or Giada but I do use Sandra Lee's recipes for using my crockpot or for quick dishes to make when going to a party or something. Don't knock it until you've tried it.:) I know there is a lot of venom and negativity towards her as well as Rachel Ray but really look at the demographics they are marketing too? The busy mom who loves to cook but doesn't have the time necessary to make a gourmet meal -- so Sandra and Rachel fill that need.
ilanac13 ilanac13 9 years
why am i not surprised that she's coming out with her own magazine. i feel like every host on that network is going to have their own book - that it would just make sense for the FN or their holding company to purchase a publishing house to cut out the middle man and keep every one happy.
christie1 christie1 9 years
She is definitely not a chef. She's just an assembler; "get this can, add a seasoning packet, and then microwave it!" Her food seems gross and I have never seen a recipes of hers that looked good enough to try. I'm going to predict the outcome of this publication: FAIL.
hippiecowgirl hippiecowgirl 9 years
They're releasing magazines that will essentially compete with each other, no? I completely agree that this seems odd given the decline of print media lately.
superfoxml superfoxml 9 years
I canNOT stand Sandra Lee. What a little fraud she is- she's not a chef, she just dumps canned foods into a crock pot. And I really don't like her on-camera personality.
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