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Sea Salt Among 2010 Food Trends

The Sea Salt Trend: As Hot as the Low-Carb Fad?

If you pooh-pooh generic table salt, you're not alone. As USA Today reports, sea salt is so hot right now. In 2010 alone, it's been introduced to 1,350 new food products — a substantial jump compared to several years ago.

Trend analysts at research firm Mintel believe sea salt, which is known among culinary professionals for being flakier, crunchier, and larger in surface area than its table salt stepsister, "has the potential to grow as fast as low-carb did."

Campbell's, Whole Foods, and Target's Archer Farms all proudly offer products with sea salt on the ingredient label, be it in soups, chips, or sweets.

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Wendy's is the latest to join the club, announcing it'll overhaul its fries for the first time in 41 years with a new sea salt-seasoned version, out in all its stores by the end of next week. Its explanation for the addition? "There's a halo around [sea salt]. People associate it with good, natural things." What do you think of the craze? Do you find the trend worth its salt?

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Join The Conversation
danakscully64 danakscully64 6 years
The Wendy's fries are really good, by the way. :)
danakscully64 danakscully64 6 years
I've been using sea salt for years, I love it. Less sodium is a plus.
RoaringSilence RoaringSilence 6 years
Why not, sounds like a good idea. I have been buying it for a while, but then again, I usually have four or five different kinds of salt in the house. I always have the feeling that sea salt isn't quite as salty, though, so I tend to use more. That probably negates the benefit of lower sodium -_-
mrsld mrsld 6 years
Sea salt has less sodium than table salt. Every food manufacturer is getting hounded to decrease the sodium in their products. Sea salt is the easiest cheapest way to do it. So not a big stretch to say that sea salt is here to stay and will be growing even more popular.
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