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Shrunken Packaged Foods' Slow Return to Their Original Size

Shrunken Packaged Foods' Slow Return to Their Original Size

In a small indication that America may be on a slow road to economic recovery, consumer foods marketers are beginning to reintroduce larger packages at the same price. Last year, manufacturers were hit by high fuel and commodity prices, so to avoid blatantly transferring cost increases to consumers, manufacturers such as Hellman's, Tropicana, and Kellogg's quietly began downsizing packages.

Ben & Jerry's even went after the size of Haagen-Dazs in its marketing campaign, pointing out that the rival company had downsized its "pints" from 16 to 14 ounces. But recently, some consumer products, like Pringles Super Stacks, and certain bags of Frito-Lay's chips, have shot back up to their original sizes. It's unclear whether increased package sizes are going to be part of limited-time promotions or permanent reversals.

Which products have you noticed products increasing in size lately?

Image Source: Getty
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bluepuppybites bluepuppybites 7 years
I haven't noticed. Except chips which I only eat on occasion.
bluebellknoll bluebellknoll 7 years
Hardly any. In fact, the store brand yougart we buy just shrunk 2 oz. LAME.
hippiecowgirl hippiecowgirl 7 years
I saw the Pringles commercial for the first time yesterday. Guess I'll have to start paying attention to those packaging sizes again, this time for the better.
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