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Starbucks Adds a Reward Program, New Pike Place Roast and New Logo

Discover Starbucks' "Venti" Announcement

This morning Starbucks had their "venti" announcement, and I don't know about you guys, but I was a bit bored underwhelmed. I know they're trying everything they can think of to turn things back around, but a huge cryptic press release for 30 minutes of free coffee? That's right from 9-9:30 a.m. PDT (12-12:30 p.m. EDT) they were giving out free samples of their new Pike Place Roast. It's their new everyday coffee and is — according to several folks who tried it — smoother and less burnt tasting than normal. If you missed out there will be sampling vans roaming the country over the next few months, alternatively, you could just go in and try it for yourself.
In addition to their new blend, there were actually a few more notable changes. Most significantly is the logo. The green encircled two-tailed mermaid — OK, how come I never noticed it was a two-tailed mermaid? — has been replaced with the old-school two-tailed mermaid logo — which I might add, has way more boobage going on — and the words "Fresh Roasted" also appear.

They have also finally added some perks for folks with a Starbucks Card. If you have a prepaid Starbucks card you should be able to get syrup and milk options for free, free refills of brewed coffee, and a complimentary tall beverage when you purchase whole beans. It's not a full rewards program, but it is more than you got before.

So tell me, do you think these changes are going to help Starbucks out? Or are you just sick of hearing about all the changes?

Join The Conversation
Edelyn-Michelle Edelyn-Michelle 9 years
I hope they change it back to green! I'm a HUGE Starbucks fan and classic is good.
kendallina kendallina 9 years
I don't like the new logo and I don't think that changing it will help Starbucks.
lightheaded lightheaded 9 years
I love starbucks, but I usually go there for my evening decaf lattes and dunkins for my morning coffee. I might try the new blend, but I can't see my habits changing.
rainydaybleus rainydaybleus 9 years
1)they took out 2 billboards on the 405 along a 20 mile stretch... you can't read either and you are stuck in non-moving traffic. 2)poor roll out of the marketing stunt, until this article, i had no idea what was going on. i thought the billboards were some joke spin-off mocking us starbuck junkies 3) why did they spend all this money on marketing the new blend? just lower the price on their current offerings and i am sure they would win back more addicts. starbucks is way too expensive.
Rancher'sGirl Rancher'sGirl 9 years
I might still buy their brew-of-the-day as a treat when I have the chance (the nearest SB is over an hour away) but their coffee still has the burnt aftertaste, and they still charge me 25 cents extra to add 5 icecubes (no kidding). So believe me, I don't buy their product as often as I used to.
tlsgirl tlsgirl 9 years
I don't like the new logo at all, and the brown is just a boring color.
PollyPrissyPants PollyPrissyPants 9 years
I can't help it - I'm a Starbucks addict. I go everyday and no doubt will keep going no matter what logos or free pushes come and go. It probably helps that I don't actually drink coffee (because people don't seem to like it much!) but prefer their teas...their shaken Iced Tea Lemonade? Nummy.
brittanybe brittanybe 9 years
I love the new logo-- which is actually an older logo. It doesn't have two tails because it's a Siren (even though it's true that Starbucks considers her a siren and not a mermaid). The drawing is probably taken from pictures of Melusine, a mythical woman who was often drawn with two tails. Anyway I wonder if people who find the new logo "repulsive" are truly bothered by the fact that our new/old siren is, shall we say, fleshy? Less streamlined? She's a woman with curves folks. Love it!
Rock-Sugar Rock-Sugar 9 years
The syrup and milk options for free and free refills of brewed coffee is exciting
Angelica Angelica 9 years
Yawn! The syrup and milk options for free and free refills of brewed coffee is exciting, but by no means "venti." Thanks for keeping me in the loop Yum!
cassee cassee 9 years
I think the new logo is awesome. Seriously, the old one!? Really?
RaCheer RaCheer 9 years
I don't like the new logo...bring the green one back!
thisgirlzakillah thisgirlzakillah 9 years
nooooo! i like the old logo better.
raieven raieven 9 years
I like the new logo, it has more personality.
savilerow085 savilerow085 9 years
I work for Starbucks. We always gave away a tall coffee with bean purchases, the new logo is to to represent our first store, at Pike Place, in Seattle, WA.... The new logo is just representing our original company's tradition and representation. Espresso drinks always taste the same. Instead of brewing our reg coffee for 1 hour only, its only 30 mins, freshly ground and scooped when you want it, instead of us grinding it in the morning. Its trying to get the company back to its original ideas, and thats making fresh brewed coffee, that we grow all around the world, not in a factory like Dunkin. Its more expensive because of where we grow the beans, package, etc. We pay workers in countries more than average.
ElizabethRae ElizabethRae 9 years
rb24 - They charge you for milk options. There is a standard kind of milk they use (I don't know what it is) and if you deviate from it you pay. Like I get a Chai Latte with Soy, so I pay for the latte, then they add like 45 cents extra for the soy. Does that make sense?
hartcakes hartcakes 9 years
No green? How will we know all the celebs are drinking it?
fleurfairy fleurfairy 9 years
Mostly, I get either iced coffee or lattes so I never notice the burnt taste. But I don't like the new logo. Or the colors.
j2e1n9 j2e1n9 9 years
Wow whoopdeedoo
emilyeileen emilyeileen 9 years
The easiest way for them to get more business is to lower their prices. Starbucks is the first thing to go when we are trying to save money. It is just too easy to make it at home or find cheaper alternatives.
jen22 jen22 9 years
When I saw the new logo I just started to laugh. It just looked wrong. I don't know.
lexichloe lexichloe 9 years
All the changes are just plain stupid, and a useless marketing ploy. I go to Starbucks, but to be honest, I frequent another coffee house more. The new logo does nothing for me.
Marci Marci 9 years
I'm a Starbucks fan, but I guess they figured they could slightly narrow their cups and no one would notice. Check them out. The cups aren't as wide and slightly less tall. You can feel the difference in your hand.
emlod10 emlod10 9 years
also, since everything is "going green" i'm actucally surprised that they'd change the color to brown. just a thought.
rb24 rb24 9 years
They charge you for milk? Can someone please explain
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