Starbucks has announced its plan to offer an afternoon discount to morning customers. Present a receipt of your morning beverage after 2 p.m. and you can order any iced grande coffee drink (including Frappuccinos!) for just $2. The promotion begins on Tuesday and runs until Sept. 2. According to Brad Stevens, the vice president of customer relationship management, the discount is a no-brainer:
I think we've kind of hit the nail on the head. It's easy for baristas to implement and it's easy for customers to understand.
Since Starbucks's iced drinks are a little pricey the concept is quite clever. However, I rarely order two Starbucks drinks in one day, so I don't know how often I will be able to use the discount. How about you? Will you use the discount?