Skip Nav
Food Reviews
Trader Joe's Grocery Staples For Busy People
Holiday Food
12 Big-Ticket Kitchen Items That Are Actually Worth the Expense
Food Video
The Truth Behind Costco’s $5 Rotisserie Chicken

Starbucks CEO Howard Schultz Will Pen Coffee Business Memoir No. 2

Starbucks CEO Will Pen Coffee Business Memoir No. 2

OnwardThere's never a dull moment at Starbucks. Just ask CEO Howard Schultz, who's just revealed the name of his second business memoir. The book, which drops March 29, is titled Onward: How Starbucks Fought for Its Life without Losing Its Soul and is available for preorder on Amazon, where a mock-up of the cover shows Schultz has already incorporated the company's controversial new logo.

The book will cover Schultz's return to the Starbucks helm after an eight-year hiatus as CEO, and detail the company's struggles with its core brand identity as well as its recent successes. This one's going straight to my brand-new Kindle. Will you read it?

Source

Calories in Starbucks Christmas Tree Frappuccino
Trader Joe's Salted Caramel Hot Cocoa
Books About Being in Your 20s
Starbucks Pumpkin Spice Latte Recipe
From Our Partners
Latest Food
All the Latest From Ryan Reynolds