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Starbucks Celebrates 40th Anniversary With New Petites Food Line and Free Samples

Starbucks Rings In 40th Year With New Petites Line, Free Snacks

It's Starbucks's 40th birthday this month, and it's got plenty in store besides that brand-new logo. Starting today, the coffee giant is launching a massive anniversary marketing campaign that'll include print ads, TV commercials, in-store promotions, and product lines.

In addition to new brews — Starbucks Tribute Blend coffee and a Via version of the same blend — the corporation is also rolling out a new cocoa cappuccino. But bigger yet, it's globally launching Petites, a new line of eight baked goods and treats under 200 calories, including mini cupcakes, cake pops, and whoopie pies.

Starbucks's slogan? "It's our anniversary, but you get the presents." When customers buy drinks at stores between 2 p.m. and 5 p.m. Thursday through Saturday, they'll also receive free Petites items.

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Does the Petites line sound appetizing to you? Will you take advantage of the excuse for a celebration?

Source

Katie-Sweeney Katie-Sweeney 6 years
I wonder what the cake pops taste like.
ejr ejr 6 years
i'm working a double on thursday (8am-8pm) so i was already planning on treating myself to starbucks, but the free petite is definitely something i'm looking forward to now!
Susannah-Chen Susannah-Chen 6 years
Marshmelly411, thanks! I stand corrected!
Marshmelly411 Marshmelly411 6 years
Just a correction...its Thursday through Saturday when they will be giving out the free Petites, not Tuesday. =) Mmm I'm so excited about cake pops! They sound (and look) delicious.
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