With reality stars posing as fashion designers and singers turning into restaurateurs, it's no surprise that Starbucks and Subway would expand into something other than caffeinated beverages and sandwiches. Tomorrow Starbucks is scheduled to launch a new smoothie line. Called Vivanno Nourishing Blends, the smoothies come in two flavors: Orange Mango Banana and Chocolate Banana.
Scrambling to increase sales with innovative new products like smoothies, Starbucks has reason to worry: Subway is testing out a cafe concept. The Subway cafes will be larger than the existing sandwich shops with comfortable seating, wi-fi, espresso drinks, gelatos, and paninis. Subway isn't the first fast-food chain to expand into coffee, both McDonalds and Burger King have been heavily promoting coffee drinks.
What do you think about these announcements? Will you try a Starbucks smoothie or Subway coffee?