Get ready for more Starbucks in your life. At its annual meeting today, the coffee giant revealed more of its plans for this year, and as usual, they're nothing short of ambitious. Although representatives didn't want to comment on the speculation that Starbucks will buy Peet's, we did learn a little more about what's in store.
Starbucks plans to permeate multiple aisles in grocery chains and warehouse clubs across the nation. The company's hoping to capitalize on the single-cup market, and has inked a deal with both Green Mountain Coffee Roasters to sell single-cup coffee pods of Starbucks and Seattle's Best coffees, as well as Courtesy Products to offer a one-cup coffee brewer. Bonus: as an incentive for shoppers, the chain will also expand its rewards card program to include Starbucks products in grocery stores, such as coffee beans and bottled Frappuccinos.
In its stand-alone locations, Starbucks is adding more content to its in-store digital network, including access to new partners such as the Economist, Mediabistro, Marvel Comics, and ESPN Insider. Clearly, it's not just about coffee anymore, is it?