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Starbucks Juice Rumors

Is Starbucks Moving Into the Juice Market?

This could be more evidence that bottled fresh juice is the biggest thing since sliced bread: rumor has it that Starbucks is getting into the juice bar biz.

Coffee chain CEO Howard Schultz has reportedly hired the longtime manager of Manhattan juice bar Liquiteria to train staffers on the art of juice in Starbucks's Seattle headquarters. This all makes sense, considering Schultz hinted at Starbucks entering "entirely new categories" earlier this season.

With offerings like green juice setting back sippers anywhere from $8 to $11, this rumored venture, if true, could prove to be even more lucrative for the company. Would you buy freshly squeezed fruit and vegetable juices from a chain like Starbucks?

Join The Conversation
lovelypea lovelypea 5 years
I agree, the juices might end up being processed, concentrated or pasteurized, taking away the vitamins and good stuff... plus, for $11??? no way! I can get veggies to juice for a week.
ViolaMorbid ViolaMorbid 5 years
I totally agree with Gabriela. The prices are going to be pretty high, too. It's easier to just make some juice yourself with a juicer and bottle it.
Gabriela-Une-Vie-Saine Gabriela-Une-Vie-Saine 5 years
I can totally see Starbucks doing this, and I'm torn on it. Pro: it will become a trend that encourages people to eat more healthfully, and fresh juice will be available everywhere, not just healthfood stores. Con: With mass production the quality of the vegetables used will likely decline, and it won't be long before they start adding weird stuff to the juice to make them taste better. Remember when smoothies used to be a healthy item made of juice and fruit? Now they can rival milkshakes...
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