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Starbucks Will Keep and Modify Its Breakfast Sandwiches

Starbucks: Still Chewing on Breakfast Sandwiches

In a last-minute change of heart, Starbucks has decided to keep its breakfast sandwiches on the menu. Last January the coffee giant announced that it would be pulling all of its breakfast sandwiches from stores this September. The reason? Their pungent smell interfered with the in-store coffee aroma. Now, Starbucks says it plans to modify the sandwich recipe, swapping the cheese and using less butter:

We are not reversing our decision to replace the breakfast sandwiches, but rather we are continuing to evolve our food offerings. We have found small ingredient changes that address the aroma issues of our current breakfast sandwiches, and have implemented these already.

This change comes in light of Starbucks's many Wall Street woes, which include closing 600 stores and trying to gain smoothie market share. No doubt the website that's petitioning to keep the hot breakfast item is ecstatic about the development. What are your thoughts?


Join The Conversation
LilGlamDiva LilGlamDiva 8 years
Our star bucks don't have them anyway =(
suziryder suziryder 9 years
The only non-dessert food I've ever had from Starbucks is their (overpriced) fruit and cheese plate. Yum!
alysun alysun 9 years
Oh well I am not too concerned that I am missing out
alysun alysun 9 years
I have never seen them in any starbucks here ever. Hmmm
Jude-C Jude-C 9 years
Those sandwiches are tasty--I hope changing the cheese and butter doesn't change that.
LaLaLaurie06 LaLaLaurie06 9 years
Never had one of these, but I was wondering why they were still available. I thought it would be a good idea to get rid of them and stick to stuff Starbucks knows best (like coffee) and then I saw the ads for the new Smoothies and I was like, "Huh... So now they have breakfast sandwiches AND smoothies..." I just want coffee and a muffin, people!
ilanac13 ilanac13 9 years
i personally don't eat the sandwhiches but everyday when i'm in sbucks getting my coffee - i see that a LOT of people do order them, so it's just smart business sense for them to keep the food on the menu. it's probably sound to modify the recipe, but it's a big business for them (at least at my location) and seeing as how they are looking to close so many locations they should probably try to keep as much $$ flowing into the open ones as possible right?
tcd4ever tcd4ever 9 years
Their breakfast sandwiches are really tasty. I don't see them as much in Atlanta as I did San Fran.
rexopolis rexopolis 9 years
i think they're foul, but i have friends who will be happy they're staying.
Swedeybebe Swedeybebe 9 years
i still haven't tried these things, and i swoon over them almost every time i get my coffee fix. maybe i should try them this friday... i always get something to munch along with my coffee on fridays :)
iamangiepooh iamangiepooh 9 years
I've never tried them, but my sister told me they're tasty.
Iwillmarryunick Iwillmarryunick 9 years
They are my little friday treat to myself. I like them!
flyingroo flyingroo 9 years
I don't recall the smell of the brekkie sandwiches being that pungent that it stinks the shop. I hope swapping ingredients does not mean going to margerine and artificial cheeses. Not that I buy these, but there is enough bad food in America already.
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