In an interesting turn of events, Starbucks has announced a new partnership with pop star Lady Gaga. On May 23, to celebrate the release of her new album, Born This Way, Lady Gaga is taking over the Starbucks Digital Network.
There will be a series of contests and giveaways along with a puzzle-inspired digital game that you can start playing right this moment! Gaga fans can also download her songs and listen to a special edition of Born This Way.
Of the risky partnership, Starbucks chief marketing officer said, "Born This Way is a worldwide cultural event. Starbucks is excited to be one of the iconic partners to celebrate the album's release in an innovative way." Since I'm a huge Lady Gaga lover, I'll definitely be listening come next Monday. What do you think of the Gaga-Starbucks connection?