Skip Nav
Starbucks
We Hacked Starbucks's New Unicorn Frappuccino
meal prep
21 #MealPrep Ideas That Are Anything but Boring
Disney
20 Dreamy Disney Wedding Cake Ideas to Fantasize Over

Starbucks to Launch Natural Fusions Flavored Coffee in June 2010

Starbucks Hopes to Spice Up Sales With Flavored Coffee

Wishing that, like customizable Frappuccinos, your cup of Starbucks joe came in an assortment of different flavors? Well, you're in luck. Today, the coffee behemoth announced plans to roll out Natural Fusions, its first-ever line of flavored coffee. The ground coffee hits supermarkets next month, will be available in three different flavors — vanilla, caramel, and cinnamon — and will retail for $8.99 per 11-ounce bag. The company spent three years researching and developing the coffees. While traditional flavored coffees are created by spraying flavoring onto coffee beans, Starbucks hopes to distinguish Natural Fusions from other brands through its roasting process, which involves grinding botanicals such as sarsaparilla in with arabica coffee beans. With VIA instant coffee and now Natural Fusions, it seems Starbucks hopes to tap into the less prestigious — but no less lucrative — market of home-brewed coffee. Do you believe this strategy will tarnish the brand's prestige image? Does the idea of Starbucks flavored coffee appeal to you?

Source

Around The Web
Join The Conversation
Advah Advah 6 years
Ah, nothing will ever beat that amazing coffee with coconut flakes I got at HEB in Austin! I don't mind flavoured coffee but for some reason I'd only buy it if it's coffee beans with actual bits of chocolate/coconut/etc. Ground flavoured coffee sounds too chemical to be appealing..
Starbucks Unicorn Frappuccino Nail Art
BK Chicken Tenders vs. McDonald's Chicken McNuggets: Which One Is Better?
What Is the World's Strongest Coffee?
Starbucks Secrets Revealed
Cheesecake Factory Unveils New Skinny Cocktails at 150 Calories
McDonald's New Espresso Drinks Spring 2017
Food Tax Day Discounts 2011
Starbucks Unicorn Frappuccino Recipe
Best New Starbucks Products 2017
Starbucks Cherry Pie Frappuccino Recipe

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Food
All the Latest From Ryan Reynolds