Adjusting coffee prices, introducing instant brews, offering value meals — what will Starbucks think up next? Answer: A slew of promotions on social networking sites. Starbucks has just launched a massive marketing effort, the first Starbucks campaign to truly take advantage of the power of social networking. The company has put up new advertising posters in six major cities, and is challenging Twitter followers to be the first to post a photo of one on the microblogging social network.
As for why the corporation launched a colossal social networking campaign: “It shows a level of connection to our brand that we wouldn’t have concocted on our own,” said Chris Bruzzo, vice president for brand, content, and online at Starbucks. Although I think social media will be a good thing for the coffee powerhouse, I'm not sure it's going to win over customers in a big way. What are your thoughts?