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Subway Introduces Flatbread Sandwiches

Today Subway has announced that, beginning next Monday, it will offer flatbread as an option for any of its existing sandwiches, and will also introduce two new sandwiches, Chicken Florentine and a Steak & Bacon Melt, made with flatbread.

In a departure from Subway's signature fresh-baked bread philosophy, the flatbread dough will be baked off premises, then supplied to Subway franchises and finished off in on-site ovens.

With this launch, Subway is attempting to make headway in a tight market that includes other chains such as Dunkin' Donuts and Quiznos, which both already carry flatbread sandwiches. Do you think Subway's new product will take off?


Join The Conversation
linditamaria linditamaria 8 years
that sandwich looks tasty!
writerjenna writerjenna 8 years
I've over Subway. Yay for Quizno's!
Advah Advah 8 years
I'd be tempted to try this, but I worked for a Subway for a few weeks and I hate them. I still make obscene gestures when I walk in front of a Subway.
jenni_po jenni_po 8 years
Awesome :) I'm a huge fan of Subway, especially during the week for lunch. It's cheap and healthy, if you pick the right ingredients. Also you can make it taste a lot better than cardboard if you add things like light oil and vinegar, pepperoncinis, avocado, onions, cilantro, mustard, and a host of other things that have lots of taste for little calories.
mtiger mtiger 8 years
I love flatbread sandwiches. I'll definitely try this sometime.
KMattes KMattes 8 years
I' try it--I'd like to see the nutrition info first, though.
hippiecowgirl hippiecowgirl 8 years
I'll give them a try. Subway is the only thing even resembling fast food that I eat and variety is always good.
Soniabonya Soniabonya 8 years
i'll give it a shot. :) i always go back and forth between subway and togos, but since togos is closer that's the one i usually go to.
ilanac13 ilanac13 8 years
everyone's doing this - i think that it's great that people are being more health conscious and getting in on the trends, but it's kind of over kill at this point don't you think?
Frenched Frenched 8 years
That actually looks pretty good! I might have to try that.
yaksmilk yaksmilk 8 years
They'll take off if they're cheap. And I'm not being a grumpy "isn't it sad that only bad food sells" kinda jerk -- no, I really believe that chains and restauranteurs need to understand that we're dang poor! Food prices were already going up and quality going down before the economic crisis even realized. The market for the Quizno's flatbread thing was to allow people with little money an opportunity to buy 'at least something' in 'transitional' neighborhoods. In the past I've always thought Subway did an excellent job providing healthy, tasty food for relatively cheap (think $5 footlong). I think they can bank and even beat McDonald's if they push that front.
kiwiana kiwiana 8 years
Sorry sugar, but these sammies are not so new over here on the west coast. We've had them for a while now, and people seem to love 'em. They ain't goin' nowhere.
gabiushka gabiushka 8 years
If it does taste like cardboard people don't seem to mind it with the current economic situation, so great for them offering more variety!
shoneyjoe shoneyjoe 8 years
The real question is when Subway will introduce sandwiches that don't taste like cardboard.
Blackwidowchick Blackwidowchick 8 years
Heck, all I have near my job is a subway so anything they have that is new I am willing to try.
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