Is it just me, or is there something a little bit odd about Taco Bell reopening in Mexico? In a country where a great, inexpensive taqueria is never too far away, is there really room for a fast food taco giant? Actually make that a "tacostadas" giant; the signature hardshell tacos have been renamed as a play on the word "tostada."
Hoping that they do better than last time — Mexico's Taco Bell branches opened in 1992 and closed less than two years later — they're hoping to brand themselves as a fast-food alternative that is not Mexican food. They're even including more "American" foods like french fries — topped with cheese, cream and ground beef — and soft-serve ice cream.
What do you guys think? Do you think Mexican Taco Bell will make it this round?