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Target Stops Selling Farmed Salmon

Target Takes a Stand Against Farmed Salmon

At the beginning of the month, I swore that the sustainable seafood trend would explode in 2010. Now it's already going mainstream. Earlier this week, Target announced its plan to stop selling farmed salmon in all of its stores.

The policy, which is part of an effort to make more ocean-sustainable choices, will encompass all fresh, frozen, and smoked seafood offerings, including Target's private labels Archer Farms and Market Pantry and national brands. The company will also stop selling sushi made with farmed salmon by the end of the year.

The eco-conscious decision by Target, a corporation that operates 1,744 stores in 49 states, will undoubtedly send ripples throughout the food retail industry. I'm thrilled Target has gone to such great lengths to take a stance on fish farming practices, and I hope other stores like Costco and Walmart will follow suit. Are you surprised to hear about the company's decision?

Image Source: Getty
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KateLynn2011 KateLynn2011 7 years
BTW, the most sustainable Salmon is Scottish Salmon, the owner of a sustainable restaurant told me this. He orders his Salmon seasonally from Scotland (I'm in California). The Queen of England eats it, so you know it's good. ;)
bluebellknoll bluebellknoll 7 years
Target makes sushi? Baffling.
Dana18 Dana18 7 years
Very happy to her this about Target. It make me happy that this company care for the environment.
AmberHoney AmberHoney 7 years
I love salmon, so good for Target!
Food Food 7 years
imLissy, me too! Part of me wondered lately if this was also a good way for Target to market the fact that it sells salmon at all in the first place. Now everyone will be flocking to Tar-jay for salmon!
imLissy imLissy 7 years
I'm surprised Target sells salmon
nuttmegs17 nuttmegs17 7 years
This is awesome! I've been trying to be more mindful about where the food I eat actually comes from. Things like eating grass fed, antibiotic beef, wild salmon, free range chicken and eggs etc. When enough poeple do this, it affects bigger companies bottom line and they follow suite by selling things that we want to buy! Talk about power of the consumer! I can only hope that bigger food suppliers like Costco and the like follow this trend as much as possible. I used to save big bucks by buying frozen chicken and salmon there but won't do that anymore - if they offered frozen wild salmon, organic antibiotic free frozen chicken, etc, I might go back and save money to boot!
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