Skip Nav
Chrissy Teigen
Chrissy Teigen Says Cacio e Pepe Conquers All, and Her Recipe Proves It
Food News
9 Things You Never Knew About Whole Foods, Straight From an Insider Employee
Fast and Easy
This Avocado Dressing Transforms Humdrum Salad Greens Into Something Spectacular

A Taste of Rome

Leave it to the folks over at the premium cable channels to come up with another fun marketing campaign. This time HBO has graced 100 Italian restaurants in LA, NY and Chicago with bottles of Rome wine. The cabernet sauvingnon, which is bottled in California, will be offered free to patrons. Each table will have a card that states:

And our house wine tonight is brought to you by HBO. A taste of 'Rome' awaits you. Ask server for details.

I'm not sure what the entire marketing strategy is, but I wonder if it will cause as much buzz as rival Showtime's clever Weeds brownie promotion.

Source: Ad Age

Miami-Gal Miami-Gal 10 years
Sounds cool. I love that show Weeds.
Honest Wine Labels
Your Guide to All of the Bands in Twin Peaks
Game of Thrones Costumes For Men
Twin Peaks Showtime Reboot Details
From Our Partners
Latest Food
All the Latest From Ryan Reynolds