Skip Nav
Starbucks
We Hacked Starbucks's Unicorn Frappuccino
Cooking Basics
How to Make Flower Cupcakes Straight From Magnolia Bakery
Dinner
10 Dinner Options That Are Totally Worth It to Meal Prep

A Taste of Rome

Leave it to the folks over at the premium cable channels to come up with another fun marketing campaign. This time HBO has graced 100 Italian restaurants in LA, NY and Chicago with bottles of Rome wine. The cabernet sauvingnon, which is bottled in California, will be offered free to patrons. Each table will have a card that states:

And our house wine tonight is brought to you by HBO. A taste of 'Rome' awaits you. Ask server for details.

I'm not sure what the entire marketing strategy is, but I wonder if it will cause as much buzz as rival Showtime's clever Weeds brownie promotion.

Source: Ad Age

Join The Conversation
Miami-Gal Miami-Gal 10 years
Sounds cool. I love that show Weeds.
BY 2020, DIGITAL TRAVEL OUTLAYS WILL TOP $817 BILLION GLOBALLY
The Best Food in Rome, Italy
Sophie Turner Announced as Wella Professionals Ambassader
Game of Thrones Season 7 Plot Hints
From Our Partners
Latest Food
All the Latest From Ryan Reynolds