Skip Nav
Cooking Basics
How to Make Pie Crust, in Pictures
What's the Difference Between Club Soda and Sparkling Water?
Burning Questions
Sparkling, Seltzer, Soda: A Primer on Carbonated Water
Fast and Easy
17 Sweet Desserts You Can Make in Your Instant Pot
Easy Mashed Potatoes Recipe
Original Recipes
Mashed Potatoes So Creamy That They Need No Adornment
Cooking Basics
14 Grocery Staples I Always Have as a 20-Something on a Budget

A Taste of Rome

Leave it to the folks over at the premium cable channels to come up with another fun marketing campaign. This time HBO has graced 100 Italian restaurants in LA, NY and Chicago with bottles of Rome wine. The cabernet sauvingnon, which is bottled in California, will be offered free to patrons. Each table will have a card that states:

And our house wine tonight is brought to you by HBO. A taste of 'Rome' awaits you. Ask server for details.

I'm not sure what the entire marketing strategy is, but I wonder if it will cause as much buzz as rival Showtime's clever Weeds brownie promotion.

Source: Ad Age

From Our Partners
Jennifer Garner Camping HBO Interview October 2018
What Is True Detective Season 3 About?
Curse Word Harry Potter Wine Glasses
Wine Advent Calendar
Best Wines Fall 2018
Can You Drink Rosé Wine in Winter?
Wine Stocking Stuffers Under $20
Unique Gifts For Mom Who Loves Wine
Nikolaj Coster-Waldau's Game of Thrones Omaze Campaign Video
Who Plays Andrew on Insecure?
Insecure Season 3 Finale Recap
Vinebox Wine Advent Calendar 2018
From Our Partners
Latest Recipes, Menus, Food & Wine
All the Latest From Ryan Reynolds