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Tough Economy Forces McDonald's to Reevaluate Dollar Menu

Tough Economy Forces McDonald's to Reevaluate Dollar Menu

In a response to soaring food prices, McDonald's announced yesterday that it will be restructuring its dollar menu. This means swapping out the dollar menu's most popular items and replacing them with less-costly offerings. The company is testing changes to its $1 bestseller, the double cheeseburger. Chief Operating Officer Ralph Alvarez said:

The way the dollar menu looks today won't be the way it looks next year. . . . What fits on the menu will look different than now because it has to be profitable.

To offset the rising cost in cheese, which is expected to rise 21 percent this year in the US, many stores are using only one slice of cheese instead of two and touting the new offering as a "double hamburger with cheese." Other franchises have increased the cost of the double cheeseburger to $1.19.

If removed from the dollar menu, the double cheeseburger will be replaced by another burger. What do you think about the development? Will you be upset if the double cheeseburger is no longer a part of the dollar menu?


Join The Conversation
poeticgrace poeticgrace 8 years
Where does McDonald's have spam, eggs and rice on their menu?
annam89 annam89 8 years
i don't really care i had a hamburger at McDonald's once in my life and it was horrible and i hope i will never eat that gross food again i don´t know how many people actually crave McDonald's stuff instead of healthy and quality food
aimeeb aimeeb 8 years
Damn the economy...
j2e1n9 j2e1n9 8 years
Um. I could give a shit b/c I dont eat this crap but I will say that hey, at least it will save some people some calories since all that extra cheese is extra fattening! :ROTFL:
suziryder suziryder 8 years
Blech, I don't eat at McDonalds so I don't care!
melanie-RN melanie-RN 8 years
I'm with RMF587. I was concerned with the spam, eggs and rice!
ilanac13 ilanac13 8 years
i can understand why they are taking a nother look at the menu to adjust it and what not - it's just going to be hard for some people to enjoy it. i know that in some markets, they've already added the higher priced items, - they've been $1.19 for a long time (or $1.29) so it's not like it's a major new thing - but i think that there's only so much that we can expect from these chains. yes it takes away from the dollar menu concept, but wendy's and BK have done this already - and with the rising cost of food - we have to expect things like this to happen. otherwise our value meals would end up being like $10 and that's not really a value is it?
shoneyjoe shoneyjoe 8 years
RMF587 - it's a McDonald's on Hawaii (you can see the state flag next to the American and McDonald's flags to the left of the photo). And Hawaii has the highest per capita Spam consumption in the nation, and I wouldn't be surprised if it were among the highest in the world. As such, Hawaii and, I believe, Guam have the only McDonald's that serve Spam on the menu. And frankly they can keep it.
tinacolada tinacolada 8 years
They can't do that! =(
RMF587 RMF587 8 years
I'm much more disturbed by the "Spam, Eggs & Rice" breakfast platter that they're promoting in that picture. I don't ever go to McDonald's; is that something they're offering nationally?
shoneyjoe shoneyjoe 8 years
Whatever. Those things have too much cheese on them anyway. It just masks the taste of hot, juicy, delicious fried burger patty. Sarcastic or not, I feel dirty having just typed that out.
annebreal annebreal 8 years
The sauce thing has been a policy for ages; they started doing it in I think 2004. Hardly ever enforced though, I think it depends on the manager and how strict (aka annoying as hell to work with) they are. There's also an exact amount you give for each of the McNugget sizes. And it's not the actual trash that the managers go through (usually), it's a little tupperware bin under the grill area that is just for food waste.
jennjennnbubba jennjennnbubba 8 years
I have never been charged for condiments at McD's!! That is crazy, they give me too many packets of sauce. In fact, I usually have some left over so the next time I order I just don't order sauce. The only place I have paid for sauce is Zaxby's.
kea718 kea718 8 years
I went to McDonald's on Monday. When I got my food and asked for bbq sauce they said it was 25 cents extra. I know its only 25 cents but I dont want to pay for ONE teeny tiny sauce packet (box/plastic thingie???). I guess they only give free sauce if you order nuggets or selects. Forget that, Im not paying ANYTHING for ONE of those measley little sauces
SeptemberLights SeptemberLights 8 years
Hmmm that is a little creepy that McDonalds managers are going through trash. WTF??? But back when I worked at Arby's we could only give out 3 packets of ketchup per customer. We didn't charge them if they asked for more, but we were only supposed to out give 3.
annebreal annebreal 8 years
Doesn't surprise me at all. I worked there during high school, and they made us monitor cost was really irritating especially in light of the speed expected - one napkin per food item, counting out ketchup packets, etc. Thing is I actually worked in three different ones around my hometown (one of my good friends was my boss and he kept getting moved around, so I went with to keep the perks of not having to work when I didn't feel like it) and the food waste was astounding. Periodically during the day, waste bins were pulled and the manager would count each piece of food waste and assign it value - buns, meat and cheese all separately - and total how much we'd wasted. I have a feeling if there was less waste the rising price of food cost would be less of an issue for us consumers. That said I worked there for almost four years off and on, so I never eat there! Doesn't make any difference to me. :P
jennjennnbubba jennjennnbubba 8 years
also Wendy's 5 cripsy nuggets are now $1.29 instead of 99 cents!! total bummer!
jennjennnbubba jennjennnbubba 8 years
my nearby McD's has changed the double cheeseburger to 1.19 and the $1 sweet teas are 1.09 now :(
MindayH MindayH 8 years
I have no problems with this. When times are tough, it is easier to eat fast food, so if it is a little more expensive then, maybe people will make better decisions. unfortunately, I don't think that .19 will make a difference
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