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Trend Alert: Celebrity-Crafted Food Carryalls

These days, virtually every celebrity — from Lauren Conrad to Jessica Simpson — has his or her own womenswear, footwear, accessory, and fragrance line. But celebrity lunchbags and farmers market totebags? Lately we've seen the celebrity, fashion, and food worlds collide, with all sorts of celebrity-designed carryalls for everything from our groceries to our lunch.

We might have been on to something when we said that we prefer to carry our farmers market goodies in style. It seems others were thinking the exact same thing. First, Whole Foods announced Sheryl Crow would be custom-designing its latest green grocery bag. Then celebrity chef Mario Batali jumped on the design bandwagon, randomly unveiling his own line of sleek lunch bags. The latest? A collaboration between Jennie Garth and the Sierra Club.

While I'm a bigger fan of some of the designs than others, if this trend encourages shoppers to be more eco-friendly — wasting less resources on plastic and paper grocery bags and lunch bags — then it's for the better. What do you think of the trend? Would you buy Sheryl's, Mario's, or Jennie's bags?

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corcar86 corcar86 9 years
oo I want the Sheryl Crow bag! I usually walk to the grocery store with what I have deemed my "dork cart" and I find that the cloth and canvas reusable bags I usually bring with me make the trip home a heck of a lot easier (they fit in the cart way better and they don't fall out) and if I am only grabbing a few items one of these bags is much more comfy to carry. My mom and I kinda collect these from different stores
popculture-whore popculture-whore 9 years
i wouldn't buy something just because a celebrity made or endorsed it, but i do think that sheryl's bag is super cute
hippiecowgirl hippiecowgirl 9 years
I love Sheryl Crow! Her bag is pretty cute.
ilanac13 ilanac13 9 years
well i hate to say it but i don't care that much about what my carry bag looks like - just as long as it serves it's purpose. i have 2 bright aqua bags that i use often, and those are just fine for me. they don't need to be pretty or endorsed by a celeb for me to want to use it.
sarahcateh sarahcateh 9 years
I love both Sheryl and Jennie's!
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