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UK Government Opposes Buy-One-Get-One-Free Food Deals

The UK government, in an effort to reduce wasted food, is pressuring grocers to stop employing buy-one-get-one-free sales tactics. The nation's administration found that a third of all food in the UK is wasted, including roughly 5.1 million potatoes and 220,000 loaves of bread each year.

According to the Waste and Resource Action Program, or WRAP, the average Briton throws away more than his own weight — over $700 worth — in food annually. Eliminating the amount of food being tossed would decrease carbon emissions equivalent to removing a fifth of the country's cars on the road.WRAP suspects that since many of the buy-one-get-one-free promotions are applied to older items, consumers are tossing products that pass their "sell-by" dates, unaware that the commodities can still be consumed, as long as they haven't reached a different "use-by" date. As an alternative, supermarkets are being asked to offer half-price deals on perishable goods instead.

Since I've spent my whole life exposed to these deals, it never occurred to me that this sales pitch could be wasteful. But the policy, which appears to have plenty of market research behind it, makes sense. What do you think of the move? Should America consider doing the same as well?

Source: Flickr User Michael_Lehet

Join The Conversation
syako syako 8 years
Will they stop the Payless BOGO sales!?!? ;)
Spectra Spectra 8 years
@onlysour--I think the reasoning behind pricing things half off vs. buy one, get one free is so that people will actually realize that what they're buying is indeed older/almost expired. I guess there are a lot of people that don't realize that they are buying older products when they get a BOGO deal.
onlysourcherry onlysourcherry 8 years
Maybe I'm not getting this, but if it is half price rather than buy one get one, then one piece of fruit goes and one stays in the store. The piece of fruit that stays goes bad and then in thrown away by the store rather than being thrown away or possibly eaten by the consumer. So it's thrown away by the grocer rather than the consumer and the grocer loses money that the consumer would have voluntarily spent. How is this an improvement? Especially when this is targeted towards perishable and thereby easily biodegrable food? Is there something I'm missing?
syako syako 8 years
The future will just be history repeating itself if we don't remember and STUDY history. Gah
syako syako 8 years
:rotfl: Then move to Cuba. Or China. Or Venezuela, who just banned golf courses because it's too "bourgeoisie" for the masses. :oy: History, people. History!
Leene Leene 8 years
Well, usually the masses are stupid. We don't always know what it best for us. I don't like the idea of nanny state, but I don't like the idea of stupid people polluting MY planet either. So if this helps, bring it on.
tvjunkie45 tvjunkie45 8 years
Oh please, the governments are always trying to tell people what to do, who to be, and what to eat. If a business wants to have the buy-one-get-one free deals, that's their choice, it's their profits and their stock. If a person wants to buy-one-get-one free then that's their choice too, it's their dime and their food stores. The government needs to stop budding into stuff that is none of their business.
Spectra Spectra 8 years
I personally would love it if my grocery store had more "manager's specials" if you know what I mean...I sometimes get meat and dairy products very cheap if it's close to the use-by date, but it's hard to find stuff sometimes. I would think more grocery stores would mark down their perishables near the expiration date so they wouldn't have to toss them when they go bad.
syako syako 8 years
We do have power as consumers you know. We can all boycott these buy one get one free specials if it truly is so wasteful. We can create Web sites, facebook groups, send out press releases, etc. The government does not need to meddle in private-owned business.
ilanac13 ilanac13 8 years
well i think that in some cases it makes a lot of sense, but in some cases it's kind of wasteful. i hope that if there's a lot of success in the UK with changing the concept that we can implement the same thing here. i feel like the US is one of the most wasteful countries based on what we're hearing lately.
syako syako 8 years
:headsmack: Not the government's business. :headsmack:
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