As grocery bills continue to get steeper, Walmart is hoping to make a name for itself as an affordable place to buy healthy, wholesome food.
At a Washington news conference Wednesday, America's largest grocer stood by First Lady Michelle Obama and pledged to make its food products more healthful — and affordable. "We don't think any American should have to choose between what's affordable and what's healthy," executives at Walmart declared. The decision is right in line with Obama's food policy push for more corporations to market healthy food to kids.Walmart pledged to build new stores in urban and rural underserved areas and reformulate thousands of packaged food items by 2015, removing industrially produced trans fats, cutting sodium by 25 percent, dropping added sugars by 10 percent, and developing new labeling that'll call attention to whole-grain and unsweetened food options. It also plans to work with suppliers to lower prices on fresh produce at a rate that will save customers $1 billion annually.
The corporation's plan follows efforts to source more food sustainably. Regardless of its motivations, I'm glad Walmart's taken this long overdue step. Will you shop there more?