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Welch's Introduce an Ad you can taste

Would You Lick a Magazine?

Food advertising is a funny thing. Unlike perfume ads, which can attack your sense of smell and sight, food ads have long relied on witty text and droolworthy images. That is, until now. In the Feb. 18th issue of People magazine, Welch's is running full page ads for their grape juice. The twist? These ads contain lickable flavor strips. That's right, they're hoping you'll lick the magazine.

The technology comes from a company named First Flavor, and the Peel 'n Taste ads work much like dissolvable breath strips. You tear the ad off, stick it on your tongue, and taste the product. They say that it can't be re-sealed once it's peeled, so you'll be able to know if someone else has licked it or not.

This isn't the first time lickable strips have been placed into magazines, CBS's Cane ran one last fall. However, I'm not sure if they'll catch on. Especially considering that not all strips will contain actual essences of what they're promoting. The Welch's ad does, but other ads in the works do not. So what do you think, would you lick a magazine?


Matt3800 Matt3800 9 years
Here is a show host trying the "lick-able" Welch's ad out live on the air. It turns out it isn't quite lick-able:
adaziz adaziz 9 years
Guys! It's an edible film like a listerine strip, you dont hve to lick it off the page! Just take it out of the pouch and use it like a listerine strip. I think it makes a big difference.
amh678 amh678 9 years
I found the Welch's ad in my People magazine. I made my brother lick it!
Jenna-Lacey Jenna-Lacey 9 years
yes my boyfriend did
sarabel sarabel 9 years
yup totally licked it.
caramelqtee75 caramelqtee75 9 years
beingtazim beingtazim 9 years
sounds like extra packaging for nothing. i prefer white grape juice anyway
Daisie Daisie 9 years
Ick, no way! Who knows who could have licked it before you? Besides....gross....just gross. Call it my inner Mr. Monk. *shiver*
CiaoBella2 CiaoBella2 9 years
ann418 ann418 9 years
I would if the magazine got mailed to my house or something. You know how they say you shouldn't tough magazines in public (especially at the doctor's office) because of how many germs are on them? Just think about a magazine in public that you can lick...gross. Even if you're the first licker, chances are someone has still touched it. Even if it is just a little foil packet, someone has probably touched around the packet. Ok, now I'm grossing myself out.
merie33 merie33 9 years
oh my friend and i were in walmart yesterday, and she picked up the peoples magazine and was like "OH MY GOD...YOU CAN LICK IT!!!" in the middle of walmart, it was hysterical...we bought it so we could try it, and i agree with did taste just like a jolly rancher! it was SO weird
Dana18 Dana18 9 years
Dana18 Dana18 9 years
LaLaLaurie06 LaLaLaurie06 9 years
hmmmm NO. who knows where those magazine pages have been or whose hands have flipped through them.
swt-strwbrry-sgr swt-strwbrry-sgr 9 years
I can just imagine coming accross these in dr. offices with slobber all over the book! gross! like how people tear off the samples leaving foundatuion all over the magazine or perfume scent all over the desk area. ugh.
coolgurl24 coolgurl24 9 years
Eww. No.
ElizabethRae ElizabethRae 9 years
I would too.
juliegal juliegal 9 years
hahahahha i would totally lick it....
celebrity_soup celebrity_soup 9 years
i dig it!
eightieslingo eightieslingo 9 years
I licked this the other day while I was reading my Glamour magazine. It was sealed up in a foil packet so I didn't think it was gross. It tasted pretty good, but I let my dog finish it off. She loved it!
ilanac13 ilanac13 9 years
oh - marci - one thing about the sanitary part - it's not the actual page that you lick - there's this foil packet that you peel off and open so it's sealed and not-contaminated :)
ilanac13 ilanac13 9 years
i'm SOOO GLAD that someone posted about this. my boyfriend and i saw this ad in a magazine over the weekend - and he licked it but he licked THE WRONG THING he was licking the page and not the peel off piece that welches has. it was HYSTERICAL!
Marci Marci 9 years
I think I'd be tempted, but I'm not sure I could actually do it. I'm a little obsessed lately about how sanitary things are, and licking a magazine sort of goes against the grain on that issue! :D
bluecat1972 bluecat1972 9 years
I would probably try...sounds like a neat idea.
RosaDilia RosaDilia 9 years
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