10 Below Ice Cream [1] in New York City's Chinatown doesn't serve scoops of ice cream; it serves rolls — fresh, made-to-order rolls! The establishment prides itself for being the first in the city to offer this Thai-style street food. And of course, the crowds are flocking for a bite of this ingenious concept, which is like a cross between Smitten Ice Cream [2] and Cold Stone Creamery.
Here's how it works: You choose the mix-ins (candy, fresh fruit, cookies, etc). They go into a cold plate (that reaches temperatures well below -10°F) along with liquid cream. The ice cream maker uses a bench scraper to chop and spread the mixture into a very thin sheet, which freezes in under two minutes. Then the sheet is scraped away from the ice cream maker to form ice cream rolls! According to the company's site [3], "The ice cream produces smaller ice molecules to make it naturally smoother and creamier, eliminating the need to add in additional fat and emulsifiers to create the same rich, creamy texture we love in ice cream."
Take a look at the stunning process, close-ups of the ice-cold rolls, and all the unbelievable fixings you can add on top (torched marshmallows included!).
Lines Longer Than For the Cronut
People will do anything for a taste of these ice cream rolls, even suffer hours in the Summer heat.
Choose Your Toppings
Start With Crème Anglaise and Toppings
If you're lucky, the ice cream maker will draw you something silly.
The Mascot Is a Whale
On Instagram, 10 Below often tells its fans to have a "whaley good time!"
Time-Lapse
See the two-minute process in 10 seconds.
Perfect Form
Strawberry Mango Rolls
"Strawberry mango ice cream so good, even Ariana Grande [4] wouldn't think twice about licking it."
They'll Call You by Your Alter Ego
Drake, your ice cream is ready!
Cookies Monster
Oreos and chocolate drizzle.
S'mores Galore
Chocolate, graham crackers, and marshmallows.
Key Lime Pie
Every week, the ice cream joint makes a "secret flavor."
Matcha
The menu also includes traditional Asian ingredients like matcha (Japanese green tea).
Mo Money Mo Mangoes
Mango, strawberries, and coconut.
Oreos, Teddy Grahams, Chocolate Chips, Oh My!
Raspberry, Mango, and Condensed Milk
Are you feeling hangry yet? Yeah, us too . . .