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What Do You Think Of SpongeBob Fruit?

In order to get children more interested in fruit, SpongeBob SquarePants and Dora the Explorer now appear on packs of apples, pears, cherries, nectarines and even edamame (soybeans).

"My goal is to have every fruit a kid would want to eat with a Nickelodeon character," says Sherice Torres, licensing vice president at Nickelodeon. "We're trying to see how many places we can use our characters to encourage kids to eat more fruits and vegetables."

On one hand I think it's a pretty great use of influence, on the other I'm really sad about the need for SpongeBob fruit. What do you guys think?
Source: USA Today
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Join The Conversation
rbex rbex 9 years
Well, some fruits (like nectarines, clementines, etc.) came in packages BEFORE the cartoon characters came along.. so there's no reason to complain now about environmental issues. And really, WHAT is so wrong about watching Spongebob? Someone please enlighten me because I don't see anything wrong with it.
smurfette883 smurfette883 9 years
Maybe it is a waste of packaging, but the thing that makes me most concerned is that some huge company is doing more to encourage children to eat fruit than some parents. Todays obesity epidemic is not because of something in the water. It's parents letting their children develop unhealthy eating habits. If this is what it takes to get kids to eat fruit, I think it's great that Spongebob is on the box, but I also think the parents of these children need to examine the habits they're teachng their children.
lexichloe lexichloe 9 years
Haha, JessBear, very sneaky, yet very smart! ;)
JessBear JessBear 9 years
If I had a kid, I'd buy ONE package of Spongebob nectarines. Then I'd sneakily keep refilling it with regular ole un-Nickelodeon-blessed fruit. Maybe it's not about making kids eat stuff that's good for them, but making them EXCITED about it.
JessBear JessBear 9 years
It comes with a prize!!! I miss prizes in cereal, so a part of me is really excited there's a new product with a prize inside. Ech, I dunno, I'm torn. It's about time these companies that advertize nothing but processed sugar treats to kids put their mark on something healthy. I mean, we all know Spongebob and his ilk aren't going to go away, so isn't it better if kids are begging for Spongebob fruit instead of candy bars? Lesser of two evils, in my humble opinio
beingtazim beingtazim 9 years
crazy! i love gilmore girls but hate that it showed how uncool it is to eat fruit or veggies. WTF?! so wrong...
poisonivy poisonivy 9 years
Geez think of all the wasted paper packaging! Not environmentally conscious at all.
Allytta Allytta 9 years
what's up with american kids not eating fruit? when i was a kid my mom would punish me and my sister for eating all the fruit to fast, cause she'd buy it for 2 days, and we would finish it off in an hour after purchase.
pinkgeek pinkgeek 9 years
if my kid (hypothetical) refused to eat fruit and veg... then they wouldnt eat at all. i wouldnt pay extra to have an ugly cartoon image on a box of fruit...and what the hell? BOX of fruit ... since when does fruit get sold in a box?
tuscanstellina tuscanstellina 9 years
Spongebob is one of the shows I cannot allow on my tv. My kids beg me, but I think it is horrible I have to put up with him at my grocery store? yikes.
brittanyk brittanyk 9 years
It's incredibly sad that we need to market our healthy food with cartoon characters so that kids will eat them. ..I remember a time when I had no choice what so ever and I had to every single vegetable that appeared on my plate whether I liked them because mom and dad said so. End of story. Haha...and I think I always LIKED fruit, so there really was never an argument about if I would eat it or not. Maybe don't blame big corporations for putting cartoon characters on their products, unhealthy or not. Maybe put more focus on the parents, the ability to say no to their kids, and the ability to monitor what's going into their kids mouths.
LaLaLaurie06 LaLaLaurie06 9 years
i was thinking pineapple, too. lol
rbex rbex 9 years
I love Spongebob! But besides that, I really don't see a problem with it. They have cartoon characters all over junk food (and McDonald's toys, for example), it's about time they try to advertise HEALTHY FOOD to kids.
ClassicsDiva ClassicsDiva 9 years
It's not always true that kids will eat what they're raised with. I didn't. My parents exposed me to all kinds of foods, but I was insanely picky, and wouldn't eat any fruits other than apples, bananas, and green grapes until I went to college and was forced to try to expand my palatte again. Personally, all the cool cartoon characters in the world wouldn't get me to eat something I didn't want to when I was little, so I'm skeptical about the effectiveness of this idea. But getting a kid to eat right can be challenging, so anything that helps a frazzled parent who's tired of forcing her kids to eat well is okay with me, even if it screams commercialism.
Chaoticfury Chaoticfury 9 years
My brothers would eat it, but I'm with pk that they need some chucks of pineapple with SpongeBob on it.
lexichloe lexichloe 9 years
I think it's great! And I agree w/ GeikoSera, they have been doing it on cereal boxes forever, so why not fruit? Although I'm sure parents will be paying a pretty penny for that Spongebob face!
GeikoSera GeikoSera 9 years
It's better than cereal boxes!!!
morganlindsey morganlindsey 9 years
i'd like to see him try his hand at LIMA BEANS...ugh good luck mu yellow friend and the crazy bullcut chica!
colormesticky colormesticky 9 years
lol pk9000, he totally should. Whatever works, eh?
sophlb sophlb 9 years
This is nothing new...he's been on the carrots for a few years now at least. But it doesn't really fit in, does it? Doesn't he work at a hamburger stand? Why do I know this?
pk9000 pk9000 9 years
He should be slingin' pineapple
Cynnie Cynnie 9 years
I personnally disagree with it. You're bribing a child to eat a fruit or whatever else they will sell. You need to teach your infant that it is okay to eat fruits and vegetables..I don't know it just doesn't seem right to me.
kiwitwist kiwitwist 9 years
I think it sounds dumb... BUT if it will get kids to eat fruit then more power to you..
PinkUnicorn PinkUnicorn 9 years
I just think it's sad that we need to bribe children with cartoon characters to eat foods that they should like anyway. Children will like what they are brought up eating, so if parents bring them up eating fresh fruits and vegetables (not fast foods, convenience foods and candy) then that is what the child will eat - without a dumb cartoon character plastered on it.
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