In order to get children more interested in fruit, SpongeBob SquarePants and Dora the Explorer now appear on packs of apples, pears, cherries, nectarines and even edamame (soybeans).

"My goal is to have every fruit a kid would want to eat with a Nickelodeon character," says Sherice Torres, licensing vice president at Nickelodeon. "We're trying to see how many places we can use our characters to encourage kids to eat more fruits and vegetables."

On one hand I think it's a pretty great use of influence, on the other I'm really sad about the need for SpongeBob fruit. What do you guys think?
Source: USA Today
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