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Who Needs Labels When You Have Lasers

I find those labels stuck on the sides of fruit and vegetables to be somewhat annoying - they don't always peel off and often leave a sticky residue behind. However, I'm not sure I would trade them in for a laser etched carving? A company called Natural Light Technology has invented a machine that can etch barcodes, expiration dates, logos etc. on the skin of soft and hard produce. They claim that since nothing comes in contact with the produce there is no harm.

Because this removal process has been designed not to penetrate the surface or skin of the produce, it does not promote decay, reduce shelf-life, or deform the produce. In fact, if you run your finger across an etched label, you will not be able to feel it at all.

Part of me wants to really like this idea, as it looks pretty cool and makes it easier to read at the checkout (think of all the times you've taken produce to the checkout and they can't figure out the number to key in). However it seems so far from the farm and looks a bit weird. What do you guys think?

Source: Hydroponics and Chew On That via Tastespotting

Join The Conversation
jhuck jhuck 10 years
I've never needed the labels. I go to self checkouts and all you do it put it on the scale, and touch the fruit/veggie button. From there it has another button for every fruit/veggie you need. I don't know if I like my food looking like it was branded.
Seraphim Seraphim 10 years
wowzers!
AmazonChick AmazonChick 10 years
Party, when I saw this show thingy, the labels can say anything, so it can say what farm produced it, where the farm is (ie California, Oregon etc) and I think it helps the cashiers at check out :)
rubialala rubialala 10 years
weird for sure.
mandykw mandykw 10 years
Weird, I don't like it
herjoiedevivre herjoiedevivre 10 years
lasers and farms...what a merge :) I think it's a fine idea.
AngelGrl135 AngelGrl135 10 years
yea um... did i need "cucumber" to be etched into the side for me to know that it was a cucumber?? NO
LaLaLaurie06 LaLaLaurie06 10 years
good question, partysugar...
sevendayrain sevendayrain 10 years
good idea
controlledspin controlledspin 10 years
I think it would irritate me though when it comes to presentation - like that skin on that cucumber that is lasered would have to be cut out, I would think.
partysugar partysugar 10 years
Why does produce have to be labeled in the first place? I have never understood the stickers and don't understand the lasers.
CestLaVie CestLaVie 10 years
Great idea "why didn't they think of this before?"
crispet1 crispet1 10 years
Thats crazy.
bfly1133 bfly1133 10 years
As long as the fruits and veggies still get to the store in a timely manner, it wouldn't bother me at all. :)
bobcatsteph3 bobcatsteph3 10 years
I think this is a fabulous idea! Doctors use lasers on a daily basis on people so I would certainly trust them on my food. Besides they can't be anymore harmful than the disgusting pesticides they use on the majority of food!
WildHeavenFarm WildHeavenFarm 10 years
But what about the poor South American women making $.50 sticking Chaquita banana stickers on by hand?
AmazonChick AmazonChick 10 years
I actually saw how they do this on the Discovery channel I think...it seems like a good idea, no more plastic stickers - and the less plastic the better! Something about the machine just takes away the pigment from the skin or something, so it's no invasive or dangerous. The one I saw was on a farm actually, it seems more natural than putting stickers on every piece of produce...IMO
LaLaLaurie06 LaLaLaurie06 10 years
ha ha! whoa!
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