18 Things You'll Find — and 1 You Won't — at the First 365 by Whole Foods Market
Whole Foods opens its very first 365 by Whole Foods Market Wednesday in the Silverlake neighborhood of LA, and at a sneak preview of the store last night, I got a look at the tech-friendly, fresh-focused new grocer. It's one of three locations set to open in the coming months — Lake Oswego, OR, and Bellevue, WA, are next — and one of 19 stores the chain plans to open nationwide between now and 2017.
Much of the early press about the store has focused on 365 as an effort to get away from that "whole paycheck" moniker with more cost-effective offerings. What I found was a smaller version of Whole Foods with an emphasis on convenience, technology, locally driven ingredients — and yes, savings. I asked Jeff Turnas, who is overseeing 365 for Whole Foods, if the stores were also built with a younger consumer in mind given all those features. "I look at it as the sort of millennial mindset. I like things fast, and I'm good with digital — but I'm not a millennial," he laughed. "I think we're speaking to a new way of shopping and the way people are living their lives . . . it's meant to be get in and get out, but you can trust the Whole Foods quality."
Read on for a look inside the new store — and see what you can expect when 365 comes to your 'hood.