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Is Your Beer Cold Enough? Check The Label

In order to help folks across the nation "stop suffering from warm beer syndrome," the Coors Brewing Company is launching a new Cold Activated Bottle. According to research by Coors Light, consumers want to know when their beer is at optimum temperature. To help them out, Coors designed a label that will turn from white to blue when at the perfect temperature. The bottles will be hitting shelves at participating stores, restaurants and bars. I like to think of it as hypercolor for a beer bottle, how about you?

Source: PR Newswire
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Join The Conversation
Mystik-Vicki Mystik-Vicki 10 years
I love it! What a great drinking game! Take a few cold beers outside (I live in Florida) and see how many you can finish before the label changes color....
SU3 SU3 10 years
Nothing worse than a warm beer. :SICK:
lgaub lgaub 10 years
i love good beer (i love microbrews). and really good beer does not need to be very cold. but not-so-good-beer does. i think just a bit below room temp is ideal for a beer that tastes great and complex. beers that need to be served cold need to have their taste (or lack of)covered up.
Food Food 10 years
great idea cestlavie, i love milk when it's super super cold, however a lot of people enjoy it warmer, as it is a bit more flavorful.
crispet1 crispet1 10 years
Sounds like an alright idea.
CestLaVie CestLaVie 10 years
Sounds like a good idea, other companies should pick it up- or what about other drinks like milk?
tooq2love tooq2love 10 years
coors light fan also. cool idea!
bellarose bellarose 10 years
don't worry amity you're not the only coors light fan! :P i also get made fun of for it but hey that's alright.
Amity-A Amity-A 10 years
He he that is awesome! Coors light is one of my favorite guilty pleasures. I get made fun of for it, but sometimes it just hits the spot!
krisua krisua 10 years
I can't stand any beer, cold or warm :d
amandaaa amandaaa 10 years
ew warm beer. great idea!
jendudley jendudley 10 years
What a neat idea!
Schaianne Schaianne 10 years
I can't stand Coors and I think the idea is silly, myself. I'll stick to my Amber Bock, tyvm!
esk4 esk4 10 years
Coors will always be bad... but i don't like my good beers to be icy cold because then you can't really taste anything...
Passion4Fashion Passion4Fashion 10 years
wish it was on a beer i actually liked...
CiaoBella2 CiaoBella2 10 years
My guy always puts a beer in the freezer before drinking...says it's never cold enough from the refrig. The label still won't entice us to buy Coors.
ktjones ktjones 10 years
It still does not make the beer stay cold!
susanec susanec 10 years
But, Coors. It's always going to be bad.
partysugar partysugar 10 years
I totally cant stand warm beer. It has to be super cold.
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