Dessert Trends on Instagram
How Viral Dessert Trends Are Taking Over Instagram
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Cake in a Jar
Jars by Dani Founder and CEO Dani Beckerman was strategic in her use of Instagram: "I used to hand-deliver [the jars] all over Manhattan by myself. So every time I would deliver them, I'd ask that they'd Instagram them so their friends would see it," Beckerman told us.