Starbucks's New Holiday Merch Is More Shiny and Blinged Out Than Ever Before

It usually peeves me to no end when brands and retailers start selling holiday products [1] well before giving Thanksgiving the recognition it deserves, but I'm willing to give Starbucks a pass this year. The coffee chain [2] has released its new holiday merchandise for 2020, and just taking a glimpse at each item puts me in a holly-jolly mood. The collection features a boatload of sparkly drinking vessels, including tumblers covered in sequins, glittery reusable cups, and gridded cold cups in three eye-catching colors: light pink, silver, and maroon. For the hot-coffee drinkers, there's also a handful of cute mugs in addition to reusable hot cups that change colors when liquid is poured in.

Per usual, Starbucks shoppers have been quick to snatch the seasonal cups, tumblers, and mugs [3] off shelves, but we're about to let you in on a fun pro tip: you can purchase select merch through the Starbucks app for in-store pickup to ensure you snag whichever item you've got your heart set on ahead of time. Ahead, get an up-close look at the dazzling items, including a handful of IRL photos from customers who've already gotten their hands on their favorites.