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CB2, Please Dip Your Brush Into a New Paint Bucket

My recent post on CB2's new green knitted pouf got me thinking about the retailer's color palette in general. If you browse through CB2's 700-some-odd products, you'll find plenty of charcoal, dark wood, and white. But you'll be hard-pressed to find a single furnishing or accessory in any color but sunny yellow, avocado, or the brand's signature lobster orange — all bright, warm colors. This one-trick-pony color scheme is really limiting. Unless you can integrate this vibrant tricolored scheme into your home — and run the risk of having it look like a CB2 showroom — there's not much for you. Looking for neutrals or cool colors? Take a hike!

Beyond that, CB2's been pushing this "trendy" palette for at least two years now, if not more. So at this point, the colors already seem dated to me. I really think it's time the creative directors over there revise, or at least throw some new hues into the mix. How about Pantone's pick for 2010, turquoise? From the looks of it, new hues are not on the horizon; head to the brand's landing page and you'll see the slogan "bright new decade" beside a yellow sofa. As a leading retailer of affordable modern furnishings, CB2 makes the rules. But can it break them?

Join The Conversation
katiejane24 katiejane24 7 years
To be fair, CB2 isn't the only offender here. I've practically given up on West Elm because they typically only feature the same one or two pops of color amongst their neutrals every season. I guess I don't have a problem with CB2 because at least they're using SOME color. And yeah, I'm into that orange color, so I'm probably a little biased.
Deidre Deidre 7 years
I agree Casa! The thing is, I love a green and orange combo...but they barely even vary the tones. And it is definitely limiting their fanbase (I get that not everyone digs orange in the way I do).
aimeeb aimeeb 7 years
I have both the avocado and orange as color pops in my living room and I love it.
tarabara1229 tarabara1229 7 years
I'm so glad I'm not the only one going crazy over their limited color palette! I got my catalogue yesterday, and I was thinking, where's the blue? Any shade of blue?!
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