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Casa Verde: Cool Down With Naturally Clean

Seventh Generation, a brand of environmentally safe household products, launched a special effort, called Get Out of Hot Water, to get people to pick up some green habits in the laundry room.
The company is asking people to pledge to switch to cold-water washing – and are offering a free copy of their book, Naturally Clean, a guide to healthy nontoxic cleaning, to those who do (while supplies last). You already know that washing in cold water is good for your sheets, but it also has a significant positive impact on the environment. Using a cool cycle, saves 90 percent of the energy used in machine-washing a load of laundry, effectively lowering your carbon footprint by preventing the release of energy-related greenhouse gases. It also can amount to a savings of about $70 in annual household energy bills. Making the pledge (easy as pie) and registering your name and address will make you eligible for the book. For those of you who were concerned that washing in cold water doesn't kill as many germs, Seventh Generation has a new production line, 2X Concentrated Laundry Liquids, which works overtime in cold water, getting clothes "hot-water clean with cold-water efficiency."

Join The Conversation
Ellenora Ellenora 9 years
I always use the cold wash. My family has never used the hot wash with the wash machine. Granted, when I dry my clothes, I make doubly sure my clothes are dry and they are warm enough to fold. My dryer actually has a setting on it that uses the least amount of energy to dry my clothes...and the dryer is from the 90s. I also make sure the nozzle on my washer points to the smallest amount of water usage. This is a great article for all those people who insist that hot water is better than cold water for laundry.
beingtazim beingtazim 9 years
awww. i want that book! i wish i could wash with cold water. the next place i rent i am making sure the laundry facilities have a cold wash washer and lower heat settings for the dryer.
emalove emalove 9 years
I am going to make the pledge!
Kyley Kyley 9 years
awesome thanks casa for the heads up!
JaimeLeah526 JaimeLeah526 9 years
I only use cold water on my laundry. The only time I don't is when I'm disinfecting something.
Hanna1117 Hanna1117 9 years
Who wouldn't like a free book? Thanks!
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