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Design Within Reach Debuts Emeco and Coco-Cola 111 Navy Chair

DWR Dares to Make Over Two Classic Chairs

Classics are a bit like Texas: you don't mess with 'em. But Design Within Reach has pounced at the opportunity to give a few iconic chairs a little makeover, to no protest. First, over in Milano at the Salone Internazionale del Mobile furniture fair, DWR debuted an exclusive new collaboration with Emeco and Coca-Cola. Putting a twist on Emeco's 1006 Navy Chair, which is made of 80 percent recycled aluminum, the retailer launched the new 111 Navy Chair, a classic Emeco chair made from 111 recycled plastic Coke bottles — available in red, of course, as well as five other colors. The chair will make its US debut in DWR studios beginning May 16.

 

Continue reading to hear about the other classic chair makeover!


DWR has also just introduced Charles and Ray Eames's iconic molded plastic side and arm chairs, fully licensed by original producer Herman Miller, in two gorgeous new hues — Wafer and Aqua Sky, which were inspired by the original Eames color palette. The bases are also available in various shapes in either wood or steel. The chairs are already available in-store and online.

Will you be buying either updated classic?

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