Have you ever tried to buy something on Etsy, but didn't follow through on the sale due to the extra step required to complete the sale through PayPal? I can think of at least one instance when I forgot my PayPal password and abandoned a sale — and I'm sure I'm not the only buyer who's faced this quandary. Starting today, however, the PayPal step will become a thing of the past: a direct, on-site Etsy payment option is rolling out in the next few months.
Today, Etsy's CEO Chad Dickerson wrote in an open letter,
I'm excited to announce that we are rolling out direct checkout, a new way for shops to accept credit card payments from buyers directly on Etsy. The rollout will continue over the next several months to all U.S. sellers . . . This is an important step forward for Etsy.
Etsy shop owners can learn more about the direct checkout in this video or on this open Etsy thread. Direct checkout will cost an additional three percent plus 25 cents USD in payment processing fee per sale, which may turn off some sellers, especially those who deal in lower-price-point items.
One of the other improvements slated for rollout in 2012 is a gift-card option, which should boost Etsy sales even further. While I love choosing Etsy items for friends and family, sometimes a gift-card option would make it a more feasible option for those hard-to-buy-for folks like my dad.
I know that I'll appreciate having the checkout process streamlined and not having to hop over to PayPal to finish my purchases. Will you be using the new direct checkout instead of PayPal?