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H&M Home Collection

Would You Shop the H&M Home Line?

Back in '08, H&M announced that they would be launching a décor line in Europe the following year, but its launch was delayed until early this year. The brand has rolled out its fashion-focused, runway-inspired collections for Spring, Summer, and now Fall 2011, but unfortunately they're still not available in the States. I'm liking the look of these woodland creature pillows, but I think they're too kitschy for my personal style. These vividly striped pillows, on the other hand, are right up my alley. As you'd expect, all the products also come at an affordable price point. Of the line, the brand's head of design Evelina Kravaev Söderberg says, "The industrial trend continues, complemented by a glamorous '70s theme with high-gloss materials in bright autumnal colors and lightning black as a base. This season’s key products are our cushion covers — faux fur and soft knitted covers in natural shades are a must."

Do you think you'd be shopping this collection if it came to the States?

Join The Conversation
Brunkullan Brunkullan 5 years
There is a online shop for the home collection in sweden. For US I think it´s only fashion though. Take a look. And maybe you can email them and ask if you can shop the home collection from the swedish online store:) http://www.hm.com/us/ or http://www.hm.se Susanne
stephaniepoli stephaniepoli 6 years
It's so annoying that we don't have H&M home in the U.S. I wish they at least had an online store! If indie shops can do it, why not them?
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