Actress and EMA Young Hollywood Board member Emmanuelle Chriqui recently partnered with Green Works to bring awareness to The Reverse Graffiti Project, an epic urban cleaning initiative that reaches beyond the surface. Armed with the plant-based Green Works products, Japanese muralist Mr. Kiji transformed a busy (and very dirty) LA underpass into a beautiful work of art. If Green Works products can erase years of pollution to reveal eye-catching works of art, then imagine what it can do in your home.
Check out the Q&A below with Emmanuelle to learn more about this revolutionary project.
The campaign is all about small, everyday choices making a big impact. What are some of the ways you do this in your day-to-day routine?
I think small changes can be the most realistic because it can ease people in if they are just taking their first steps to be more environmentally conscious. I drive a hybrid car, recycle, take my reusable shopping bags to the store, buy organic and local, avoid using bottled water, among other steps.
The Reverse Graffiti Gallery includes installations from a LA underpass to the Broadway Tunnel in San Francisco; which is your favorite?
I think they are all pretty amazing, and I love the fact that you created art by removing the dirt from the walls in an environmentally sustainable way.
Do you have any tips for people who are wanting to make a change but don't know where to start?
Everyone should try the things they are comfortable with – and home is a good place to start. We have daily green tips on www.ema-online.org to help get you started.
Want more info on The Reverse Graffiti Gallery? Like Green Works on Facebook and watch the video above to see Mr. Kiji in action.