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This Just In: Blueprint to Fold

As if the recent demise of shelter favorite House and Garden wasn't enough bad news, now sources say that Blueprint is folding as well. According to fishbowlNY, the magazine billed as a "fresh, fun guide to personal style" apparently couldn't find enough of an audience. While not completely disappearing, Blueprint will be dialed back into a publishing schedule that will coordinate with Martha Stewart Weddings. The number of layoffs related to this action is unconfirmed, though a number of employees may be retained. The final issue of Blueprint will be January/February 2008.

This is a magazine that I, for one, will sorely miss.

For an excerpt from the official press release, available at fishbowlNY, just

According to the official press release,

Martha Stewart Living Omnimedia Inc. today announced strategic plans for two of its publications for 2008. Going forward, the company will produce Blueprint as focused special interest issues within the home category, which it will introduce to brides-to-be through its established Martha Stewart Weddings magazine. Bluelines, the Blueprint blog, will continue and the company anticipates growing Blueprint digital content across its websites. Blueprint magazine will discontinue publishing on a stand-alone basis after the January/February 2008 issue.

As more news comes in, I'll update Casa readers on developments.

Join The Conversation
sumnboutme sumnboutme 9 years
wow, i'm glad i cancelled my subscription. I'm in the minority here when I say that I wasn't impressed. Well, I guess not that much of a minority since they are folding...
gibbylet gibbylet 9 years
this sucks! It's about the favorite out of my er...20 magazines I am getting at the moment. I wish it'd made it, its a nice rounded magazne.
athens athens 9 years
Oops, sorry CasaSugar, I scrolled all the way down to post before reading your post about what normally happens to subscriptions that are already paid for. Thank you for the info, we'll see what shows up!
athens athens 9 years
NOOOOOOOOOOOOOOOO!!!! (I wonder where my subscription money is going to go then?)
equitas equitas 9 years
Noooo!!! I just subscribed to Blueprint. Bummer =(
SweetlyBlessed SweetlyBlessed 9 years
Wow! I just wrote this on my list of things to get. It would have been my new subscription. :(
Home Home 9 years
For everyone who has a subscription out to Blueprit: The usual practice when a magazine folds is to have another magazine pick up the rest of the subscription. I'm guessing that you'll probably get another Martha magazine in place of Blueprint, which, whatever your opinion of other Martha magazines, is either exciting or sad.
Daisie Daisie 9 years
=( This is totally my fav home magazine. This just sucks! I have t agree with hboogie and wonder why regurgitated hooey like U.S. Cosmo remains (The UK version is kinda of decent) and useful things like Blueprint must go under. Boo.
artsyvixen artsyvixen 9 years
OMG!!! That is my favorite magazine. :-( I am so sad.
kendallina kendallina 9 years
Aw, I really liked Blueprint.
itsallabouttheg itsallabouttheg 9 years
that sucks... i liked this magazine much more than domino.
TheMissus TheMissus 9 years
I LOVED Blueprint!!! It was a phenomenal magazine!!! I can't believe they're kinda getting rid of it!!!!
CocoChic CocoChic 9 years
Boooo! I was just about to get a subscription to this! At least there's Domino. :knockonwood:
kapchis kapchis 9 years
I think there's been a rash of new magazines that look like glorified catalogs. The covers are riddled with print rather than letting the picture do the majority of the work, and there are more advertising pages than actual layouts or articles. I thought that about Jane and I really think that whenever I get that damn Cookie magazine. I get that advertising is where the money is made, but as a subscriber, I liked Real Simple when it was just that- real simple.... and small.
pargie pargie 9 years
They will probably supplement your subscriptions with Martha Stewart Living or give you a refund for the remaining issues. When Jane folded recently, they started sending me Allure.
sharebear sharebear 9 years
i just subscribed to this. do i get my money back?
mletrav mletrav 9 years
I am SOOOOO bummed! This was my current FAVORITE magazine! and that says a lot - I read so many glossies my eyes get that way. Honestly, this is one of the only magazines I read cover to cover and wait for each month. I'm sending Martha a letter.
limelindsey limelindsey 9 years
I'm so disappointed to hear this! My sister introduced me to this mag and I loved it so much...I was thinking of canceling my subscription to Domino and switching to Blueprint. Good thing I'm lazy and didn't get to it yet!
krampalicious krampalicious 9 years
dude, that sucks. i totally just got a subscription to it, too. lames.
Rugelach Rugelach 9 years
Martha, you're breaking my heart over here! That thing was actually worth the cover price!
PoignantTuna PoignantTuna 9 years
This is my favourite magazine and I'm crushed they're folding!!! :( :( :(
tee-la tee-la 9 years
Dang, I just received the first issue of my subscription. I LOVE this magazine and have been inspired by many of its articles. I wonder how I get my money back since I'll receive just 2 issues total?
sparklemeetspop sparklemeetspop 9 years
NO!!! I loved this mag! So much so that last night I cancelled my three others so I could just stick to BP. Well darn it. Maybe it's because they are still trying to bill me for the free issue they sent... Hopefully I'm not to blame for the fold.
kia kia 9 years
This was a sweet magazine. I hope all the staff end up someplace great real soon.
hboogie hboogie 9 years
This stinks. Blueprint was a true original, and that's rare in the magazine world. How come dumb regurgitated crap like Cosmo is still going strong and a smart, useful mag like this one can fold? The world isn't fair.
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