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This Just In: Hygge & West Online Shop Opens

This Just In: Hygge & West Online Shop Opens

Christiana Coop, one of the masterminds behind Ferm Living, just sent me an email announcing the opening of her online shop, Hygge & West, which she's launched with good friends Aimee, Cheng-Ling, Vivi-Ann, and Ola, who you can read about on the site.

If you're wondering how to pronounce "hygge," and what the heck it even means, fear not: all is revealed when you


"Hygge (pronounced hoo-ga) is a little Danish word that goes to the heart of living well," explains the site. "Hygge is anything — and everything — that creates warmth, brings joy, or gives life meaning. In a word, hygge is coziness. In a few more words, it is a rainy day on the couch buried in blankets, laughter with friends, or a cup that fits perfectly in your hands. Personal yet universal, hygge can be found in the smallest of moments when we remember to look."

In this spirit, Hygge and West provides home design enthusiasts with thoughtful, well-designed objects that reflect this coziness and joy of life. You can check out the widget below for some of my favorite "hygge" finds. There are a lot more where these came from, though, including children's products, notebooks, and paper products, and even clothing, so check out the site to find out more.


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