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Nice and New: Target's Eco Furniture Line

Nice and New: Target's Eco Furniture Line

I am a big fan of Target. So many of its products — especially the Go International designer clothing lines — look more expensive than they are and are well-designed to boot. So I was intrigued to read on Dwell's blog that the retailer now has a line of eco-friendly furniture.

The collection of tables, desks, stands, and shelves are made from FSC/Rainforest Alliance Certified SmartWood with formaldehyde-free and non-toxic stains and finishes. And unlike most of my Target clothes, this furniture is made in the U.S. in order to conserve fuel that would be used in shipping. Cool!

As for the look, well — I have mixed feelings about this stuff. Some of it is very stylish; I really love this Intown Coffee Table in Steel ($329.99, above left). But the furniture with the Slate finish, including Linear Round Cocktail Table ($219.99, right), looks like it belongs in a college dude's living room. What do you guys think?

Join The Conversation
JaimeLeah526 JaimeLeah526 9 years
Both of these seem college dorm to me. I like something with more substance and elegance. I am however so happy that target is doing an environmentally friendly furniture line.
Ejmcmis Ejmcmis 9 years
write, not right ... I'm am definatly tired and drunk typing leads to some interesting mess ups.
Ejmcmis Ejmcmis 9 years
ARGH I was trying to right, I heart target argh what a pain the html thing is.
Ejmcmis Ejmcmis 9 years
sorry, the html didin't work right I '<3' Target
Ejmcmis Ejmcmis 9 years
This is totally cool. especially considering that there's a target near my house. I <3 Target!
chancleta chancleta 9 years
love the look love the idea but target's gotta drop the price
amybdk amybdk 9 years
ugg and overpriced!
Le-Luxe Le-Luxe 9 years
Good thinking about the eco-friendly stuff, but seriously overpriced (and really not that phemonenal).
BethS BethS 9 years
I think they're both really cheap looking. If you really want to go eco-friendly, get a used table instead of buying a totally new one!
Lovely_1 Lovely_1 9 years
I'm happy they are supporting the environment too!
SanDiegoLove SanDiegoLove 9 years
Awesome for its' eco-friendliness but Ugh for the design. And at that price I wouldn't dare stick it in a dorm room.
tkoblondee tkoblondee 9 years
I agree it's dorm room appeal!
spacebear spacebear 9 years
cool but WAY too expensive.
designmilk designmilk 9 years
The Intown table and collection is actually made by InModern, a great furniture company that has received awesome reviews for their quality, design, and eco-friendliness. I'm not a fan of the one on the right.
ccsugar ccsugar 9 years
A little expensive for Tarjay!! :jawdrop:
rlveronica rlveronica 9 years
Cooel. :)
beingtazim beingtazim 9 years
i hope more companies use FSC certified wood! its so great! the only good thing about New Zealand is that all their wood is FSC certified. i sometimes wish i could go to Target.
joannakm joannakm 9 years
i am THRILLED that a company such as target is supporting eco-friendly furniture. however, almost all of this stuff is pretty ugly. hopefully they grown the line and continue to be earth friendly.
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