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Nice and New: West Elm Art Inserts

Don't get me wrong. I'm not one to purchase mass-produced artwork (unless it's a Saul Bass poster), and I've never been impressed with it — until now: The new West Elm Art Inserts ($14, $19) are quite good looking. West Elm is pushing customers to purchase all of their art inserts, which were made to fit their gallery frames, by suggesting they "create their own gallery show." Good sales ploy. The designs include butterflies, multicolored stripes, a crown, an urn, antique telephones, some graphic prints, and the word "Brooklyn." Aside from the Brooklyn print (cough. lame!), I'm liking what I see. However, l have my doubts that they'd stand up as well on their own. What do you think? As much as I'd like to give West Elm a pat on the back, I still prefer original, unique artwork for my own home.

Join The Conversation
cashmere80 cashmere80 9 years
I'm somewhat ambivalent about the frames ( I think they are far to generic,) BUT, the overall concept does appeal to me as I would totally put up mass produced art if it speaks to me. IMHO, that is what art is about. Whether it be an orignal piece or not...
hanako66 hanako66 9 years
I saw this in the latest catalogue and really liked some of them. I too would use different frames, but like the idea. I am trying to do something similar to Haze in collecting different frames which I will paint a glossy red for my bedroom.
tee0206 tee0206 9 years
I also prefer unique art. Most of the art on my walls are pictures I've taken myself.
sblilac sblilac 9 years
This is for people that have no design aesthetic of their own. West Elm prides itself on being a high priced grab and go kind of place. most people come into the store and want you to put together everything for them. To them, if West Elm says it looks good they will fall for it. The stuff is actually pretty cute in person though. But there is one creepy picture of a mirror that really reminds me of the movie The Ring.
Mintie Mintie 9 years
Why not make your own art? I guess, as a photographer, I find it difficult to hang anyone else's photos on the wall... unless the artist gave the photo to me.
hippiecowgirl hippiecowgirl 9 years
I really like the telephones! Agreed that these might feel lost on their own, though.
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