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One King's Lane Acquires Helicopter

One Kings Lane Acquires Company Behind Domino Magazine

Looking for another reason to love online home sale site One Kings Lane? You can now add this to your list of its attributes: Yesterday, OKL acquired publishing design firm Helicopter. Never heard of it? Well, I bet you've heard of Domino — Helicopter was the firm that launched the magazine. Besides Domino, Helicopter's clients include Hearst, Condé Nast, and Time. Most recently, it redesigned WSJ magazine, which is helmed by former Domino editor-in-chief Deborah Needleman.

While OKL currently features a limited amount of editorial comment on its site through the Get Inspired section of its website, the Helicopter acquisition is largely seen as a way to further expand and develop its editorial content. New content is rumored to include stories on home decorating, interior design, entertaining, gifts, and much more.

In the past two years, OKL has grown tremendously, increasing revenue by 500 percent. In a statement, OKL CEO Doug Mack noted, "We envision the future of e-commerce as the convergence of retail, media and technology, and our acquisition of Helicopter positions us at the forefront of the industry. While already tremendously successful, One Kings Lane is poised for dramatic growth as we engage our members with the depth of information they increasingly seek when making purchases of exceptional products, sight unseen. We are thrilled to be bringing on the outstanding talents of Josh, Ethan and the Helicopter team to help us lead and shape the next wave of the industry."

What do you envision for this new magazine? What design input would you want to share with OKL and Helicopter? Share your thoughts in the comments!

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