Given its handmade and bespoke rugs, some of which are designed by leading design and fashion stars including Vivienne Westwood and Tom Dixon, affordable isn't usually the first adjective that jumps to mind when it comes to The Rug Company's gorgeous rugs. But, The Rug Company's new entry-level Studio Collection line, which launches next month with a collection of Indian dhurries, is changing all of that with prices starting at $310.
Known as the Udaipurs line, these dhurries feature seven colorways in bold designs. Each rug is hand-made from cotton, GoodWeave certified, and comes in five standard sizes ranging from four by six feet to nine by twelve feet. While the Studio Collection will introduce further lines in early 2012, the introductory Udaipurs line brings a great jolt of color to the popular dhurrie.
Explaining the move to a more affordable line, The Rug Company's North American managing director, Amanda Price explained in a press release, "As we continue to expand throughout the US, we felt it was important to create a collection that still upholds our philosophy of great design with traditional craftsmanship, but at a price that appeals to a broader customer."
Stop into a showroom or learn more about the new line on The Rug Company's website.