POPSUGAR Celebrity

An Old Factory Becomes a Stunning City Loft

Jan 27 2015 - 6:05am

Eager to transform her industrial loft space in New York's SoHo district into an urban oasis, Negative Underwear [1] cofounder and CEO Marissa Vosper enlisted the help of another pro: Homepolish [2] cofounder and CEO Noa Santos. The challenge? To meld Marissa's taste for cosmopolitan glam with her rustic Boulder, CO, roots to create a home that's both detail-oriented and party ready. Take a peek at the elegant transformation and get Noa's tips on everything from tricky layouts to decorating with white!

Photo by Chellis Michael Photography [3]

POPSUGAR: What did she want to achieve with the space?

Noa Santos: Her main objective was to create a home for her and her fiancé that would function in a myriad of settings, from intimate dinner parties to Sunday football games. Her love of white meant using materials that were light in color but durable. She wanted a home that felt removed enough from the city without losing the distinctly SoHo character of the space.

Photo by Chellis Michael Photography [4]

NS: The best part of working with Marissa is that she is confident in her style, which made making decisions easy. In fact, she even made a few decisions without me, which ended up working out wonderfully.

The 12-foot bookshelf that separates the entryway from her dressing room was an impulse buy from a SoHo boutique. The shelf itself wasn't actually for sale, but once she decided she needed to have it, that was it. She texted me a photo asking me if I liked it and when I replied with a resounding "YES!," she said "Good, because it's being delivered tomorrow."

Photo by Chellis Michael Photography [5]

An antique chandelier adds a touch of old-world elegance.

Photo by Chellis Michael Photography [6]

PS: What was the biggest design challenge you faced?

NS: The space itself was once an industrial textile factory — meaning wonderful 15-foot ceilings, floor-to-ceiling windows overlooking the SoHo streets, and original Corinthian columns, but few interior walls.

Since she wanted to create both a family room for sports watching and a living room for reading and relaxing without breaking up the space, we needed to create the illusion of distinctly separate spaces without constructing a wall. By anchoring both spaces with the two largest furniture pieces (the sofa and sectional from ABC Home) and decorating them with a distinct feel, we managed to draw an invisible line between the two.

Photo by Chellis Michael Photography [7]

PS: Do you have any tips for adding a cozy sense of elegance to an industrial space?

NS: Play with textures. The best part about an industrial space is its honesty. Real, raw materials that retain their integrity with age provide the perfect backdrop for playing with materials. Use softer materials like velvets, furs, and silks to complement the harder woods and metals. Not every home needs a lot of color to feel sophisticated; you can achieve the same richness with lighting and layering textures.

Photo by Chellis Michael Photography [8]

PS: Do you have any tips for creating distinct spaces in an open floor plan?

NS: Spend a lot of time on layout and use the largest pieces to anchor each space. Rugs and sofas are a great way to start — and don't go too small. If you have a larger space, use rugs as a way to tie all your pieces together. Pick a spot for the rug and try positioning furniture so that at least one leg of every piece (except the TV console) is on the rug. By allowing all pieces a common touch point, the space will feel anchored and intimate.

Photo by Chellis Michael Photography [9]

PS: I love the juxtaposition between the rustic table and the refined chairs in the dining area. Where are they from?

NS: The table is from Restoration Hardware. They're one of the few decently priced places that sell 12-foot tables. The chairs are from a store in SoHo called Cyrus Company Casa [10]. You can have them made with or without a back. We chose backless for the same reason we chose the sketch chandelier that hangs above — to focus on the view and keep the dining room feeling light.

Photo by Chellis Michael Photography [11]

NS: My favorite places for antiquing would have to be The Antiques Garage [12] — a double-level parking garage filled with really spectacular finds — and Olde Good Things [13]; they do a wonderful job at architectural salvage. I use them when I want to add history to a home.

Photo by Chellis Michael Photography [14]

A large, floor-length mirror reflects more of the natural light (not to mention that stunning Corinthian column!).

Photo by Chellis Michael Photography [15]

The neutral bedroom has a cloud-like feel.

Photo by Chellis Michael Photography [16]

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