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What Is Small Business Saturday?

Shop Locally This Saturday


Get ready to shop all Thanksgiving weekend, because there's Black Friday, Cyber Monday, and now there's a reason to shop Saturday. Last year marked the first Small Business Saturday, a shopping day to support small businesses. This Saturday, Nov. 26, celebrate the Shop Small movement and support local merchants across the US by participating in the second annual Small Business Saturday. Over two million shoppers have pledged on Facebook to support one of the 200 organizations that have already joined American Express OPEN, the company’s small business unit.

So what are some great incentives to start shopping small? Register your card, and if you spend $25 at a participating American Express "Shop Small Day" store, you'll get a $25 credit on your card's monthly statement. Beyond monetary reward, shopping from a small, local store means your gifts will be unique. You'll also help keep the money in your community, and promote mom and pop stores in your neighborhood. Best of all, forget about having to fight the big crowds at big box stores and malls; it's all about shopping leisurely this Saturday.

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