White elephant gifts are tricky; they can't be too personal, since you don't know who they're going to end up with, be it man or woman, senior citizen or college student. Still, you don't want to give something too common and boring, either, for fear of your present ending up in a regifting box. The solution? Look for items that have universal appeal but stand out in a clever and design savvy way. I've rounded up 10 ideas to get you started, almost all at around $20 or less.