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Forget Grandma's "after Memorial Day" rule. Fashion experts, trendsetters, and even Hollywood’s most glamorous celebrities agree that snow-colored styles are a fresh, versatile, and acceptable choice all year round. In fact, the only time white is not right is when a particular item of clothing starts to look dingy — as the result of stains, spots, and discoloration, or simply because you wear and wash it far too much.

With Tide Vivid White + Bright Detergent, you can get powerful cleaning, whitening, and brightening without sacrificing the quality of your clothes. Because Tide Vivid White + Bright contains no chlorine bleach and has an ingredient that neutralizes the chlorine in your water, it's safe for all your machine-washable clothes and won't cause colored garments to fade. The result is whiter whites and brighter brights that might just see today's trend through tomorrow's comeback.

For bonus whitening power, include Tide Boost Vivid White + Bright Pacs in your laundry routine. Designed to work with Tide Vivid White + Bright Detergent, the in-wash booster "pac" gets added to the wash cycle with detergent for brighter whites vs. detergent alone.

Click here to learn more about Tide products, including the Tide Boost Vivid White + Bright Money Back Guarantee.

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