One of our personal missions in 2022 is to invest in more quality home linens [1]. We're firm believers that spending a few extra dollars on quality can go a long way over time. When it comes to bathroom towels, why have something cheap and rough when you can have something luxurious? There are a ton of direct-to-consumer brands [2] that make high-quality choices worth shopping, but to help you narrow in on the best of the best, we're curated an easy list to shop.
Whether you're looking for organic cotton [3] or something extra thick and plush, these are the brands to buy. Including popular names like Parachute and Brooklinen, these may be no new news to you, but we can guarantee they're worth every penny. The soft pieces have an edge of style to them that can't be beat, all while feeling incredibly soft, and will also hold up wash after wash. Keep reading to shop and upgrade your collection.
Brooklinen
If you're looking for that thick, plush feel, then the Brooklinen Super Plush Towels [5] ($62, originally $69) are always a great choice. Made with extra thickness, these truly feel like spa-like quality. While we love its classic towel size, we're also big fans of the Bath Sheets [6], which are more like a beach-towel size. There's truly nothing better than wrapping up in one after hopping out of the shower.
Parachute
If you're into organic cotton, then Parachute has your match. The brand just released an entirely new permanent line consisting of organic-only fabrics. In the collection are the amazingly soft Parachute Organic Cotton Towels [7] ($14-$72). They're plush, absorbent, and quick drying. They even feature a handy loop on one end so you can hang them easily. They come in three color choices, but we love the willow green.
The Citizenry
The Citizenry is one of our favorite shopping destinations for all things beautiful, sustainable, and made in fair-trade environments. The Aegean Cotton Spa Towel Set [8] ($150-$210) is one of the newest lines to the brand, and we can't wait to get our hands on them. Each towel was loomed in a family-run mill in the Aegean region. Made with plush organic cotton, the towels are durable, soft, and super absorbent, all while having that cool waffle-style look.
Weezie
We couldn't not include a set from Weezie. The home-linen brand makes not only soft but also incredibly cute and customizable designs. The Piped Edge Starter Pack [9] ($230) is the brand's hero set that can upgrade your bathroom overnight. The towels come in 15 color choices with cute edging, so you can get a set to perfectly match your space. Plus, you can get them embroidered with your initials or even fun sayings like "guest."