You’ve had quite an exciting career working with brands such as Gap, Old Navy, Intel, and eBay. Can you take us through your career path? What was your first job out of college and how did you land it?
My first job out of college was an office manager at an ad agency — I had interned at their office in New York and used that connection to land the job in their San Francisco office. To be honest, I was pretty much a glorified receptionist, and I hated every second of it! In my down time I discovered fashion blogs and thought, that’s what I need to do. I started blogging, had a short stint as an after-school kindergarten teacher, and then discovered an awesome company that actually helps bloggers earn revenue — Federated Media Publishing. I’ve been there now for three years and have gained invaluable experience working with some of my favorite bloggers and brands.
Did you always know that you wanted to work in digital marketing? What has been the biggest challenge of your career so far?
I always had an interest in advertising and marketing. I felt it was the perfect combination of my psychological, creative side and my business-minded side. Plus, my parents have been in the industry my whole life so I was definitely exposed to it and liked what I saw. I had no idea how involved I would become in the blogging world, but I’ve found that it’s such a perfect fit for me. The biggest challenge so far was that in between time — between my first job and Federated Media. I was so lost and confused on the direction I wanted to go with my career. But after some trial and error, I really feel like I’m on the right path.